San Francisco’s Embarcadero is more than a scenic stretch of waterfront – it’s a dynamic gateway to the city’s most iconic experiences. And when you stay at The Jay, you’re just a short walk from it all. With its mix of history, culture, cuisine, and open-air energy, the Embarcadero is the kind of place you’ll want to explore more than once during your visit.
Whether you’re chasing coastal views, tasting your way through artisanal finds, or hopping a ferry to explore the Bay, this is your guide to making the most of the Embarcadero – all starting just steps from your stay.
The Embarcadero: Where the City Meets the Bay
Running along San Francisco’s eastern waterfront, the Embarcadero is a wide, palm-lined boulevard that offers one of the best walking routes in the city. Begin your journey near The Jay, and within minutes you’ll be at the edge of the Bay, taking in views of the Bay Bridge, sailboats, and the buzz of commuters and creatives who share this space daily.
It’s an ideal walk for early risers in search of a calm start to the day, or for golden hour strolls just before sunset. The blend of water, architecture, and atmosphere makes it a favorite among photographers and locals alike.
Don’t Miss: The Ferry Building Marketplace
At the heart of the Embarcadero sits the Ferry Building – a historic landmark that now houses one of the city’s most celebrated culinary destinations. Inside, you’ll find a carefully curated collection of local artisans, chefs, and makers, each offering a taste of Northern California’s best.
Grab an espresso from Blue Bottle, browse handcrafted home goods at The Gardener, or indulge in a dozen oysters at Hog Island. If your timing is right, the Ferry Plaza Farmers Market (especially on Saturdays) adds even more vibrancy, with fresh produce, local flowers, and street-side bites.
Everything here feels authentic, community-driven, and full of the kind of small discoveries that turn a casual stop into a lasting memory.
Hop On, Hop Off: Ferries, Streetcars & Bikes
One of the Embarcadero’s best features is its connectivity. From the Ferry Terminal, you can hop aboard a ferry to Sausalito, Alameda, or Angel Island—each offering its own unique Bay Area perspective. These quick escapes let you see the city skyline from a new angle and experience the slower, breezier pace of the water.
For those who prefer to stay on land, vintage streetcars run the length of the Embarcadero, adding charm to your ride and making it easy to reach Pier 39, Exploratorium, or Oracle Park without the hassle. Prefer to move at your own pace? Bike and scooter rentals are widely available, and the path is flat and scenic all the way through.
A Perfect Pairing with Your Stay at The Jay
After a day exploring the Embarcadero, return to The Jay and recharge in a space that’s equally inspiring. The hotel’s design-forward aesthetic and calm ambiance offer a retreat from the city’s energy, while its proximity means you’re never far from your next adventure.
Pair your exploration with an evening cocktail at The Third Floor, or take time to reflect in the lobby lounge, surrounded by art and atmosphere that continues the day’s inspiration.
Discover Downtown’s Waterfront Gem
Whether you’re staying for a weekend or settling in for a longer visit, the Embarcadero is a must-explore part of San Francisco-and The Jay is your perfect launch point. From morning walks to ferry rides, farmers markets to waterfront dinners, the Embarcadero offers a layered, lively, and unforgettable experience that captures the essence of the city.